Derek van Bever
Derek van Bever is a Senior Lecturer in the Entrepreneurial Management Unit. He will be teaching Building and Sustaining a Successful Enterprise in the Fall and Winter terms of the 2012/13 academic...
View ArticleClayton Christensen
Clay is the Kim B. Clark Professor of Business Administration at the Harvard Business School, where he teaches one of the most popular elective classes for second year students. He is regarded as one...
View Article5 New Rules For A Winning Brand Launch
One year ago, Kraft did something it hadn’t done in nearly a quarter of a century: It launched a new brand that created a new category. A year later MiO, a liquid water enhancer whose name means “mine”...
View ArticleHow Will You Measure Your Life?
On the last day of class, I ask my students to turn those theoretical lenses on themselves, to find cogent answers to three questions: First, how can I be sure that I’ll be happy in my career? Second,...
View ArticleThe New M&A Playbook
When a CEO wants to boost corporate performance or jump-start long-term growth, the thought of acquiring another company can be extraordinarily seductive. Indeed, companies spend more than $2 trillion...
View ArticleThe Commoditization of Scale
In the game of innovation, there is next to no time to rest. As soon as you’ve discovered the next, best thing, everyone in your industry starts trying to replicate it. In the best cases, it takes your...
View ArticleFinding the Right Job for your Product
The market segmentation scheme that a company chooses to adopt is a decision of vast consequence. It determines what that company decides to produce, how it will take those products to market, who it...
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